Apple has officially launched its iPhone 16 series, which includes advanced AI features under the “Apple Intelligence” initiative. The devices, available for pre-order since September 13, will hit stores in Germany on September 20. The iPhone 16 and iPhone 16 Plus start at €969 and €1,229 for the Pro models, respectively. These models are designed to leverage generative AI capabilities, enhancing user interaction and functionality

Apple unveiled its much-anticipated plans for AI. But it won’t be coming to Europe anytime soon.

From its glitzy California event full of colourful image projections, including the new iPhone 16 which would be the company’s first model built for generative artificial intelligence (GenAI).

While the new phone lineup headlined Monday’s showcase, the tech giant also shared updates to its smartwatch and AirPod lineups.

Here are the key moments from the event in case you missed it.

Apple has revealed its latest iPhone 16 series, along with new Apple Watches and AirPods. Although the Apple Intelligence features were a highlight, the much-anticipated artificial intelligence (AI) functionalities will not be available until October.

Apple unveiled its long-anticipated iPhone 16 series, featuring technology poised for “Apple Intelligence.” Alongside the handsets, the company also introduced new Apple Watches and AirPods. However, the AI functionalities promised with the new iPhones will not be included in the initial batch, which is expected in stores on 20 September. These AI tools are set to be tested in October with a software update. According to software chief Craig Federighi, the current AI features are just the beginning, with further capabilities to be rolled out in the coming months.

Apple’s share price dips during iPhone launch event

The debut of the new iPhone, traditionally held in September, is regarded as Apple’s most significant annual event and is expected to drive sales in the final quarter.

However, the AI-centred announcement failed to impress investors, as many of the new features were already introduced during the Worldwide Developers Conference (WWDC24) in May, when “Apple Intelligence” was first revealed.

During the event, Apple’s shares dipped by 1.5%, though they recovered losses by the close of trading on Monday. It’s worth noting that Apple’s iPhone launches often have minimal surprises for investors, given the details released earlier at WWDC.